BPA sets first Web audit

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BPA International has completed its first official audit of a Web publication, NetworkWorld Fusion. The audit verifies key demographic information from the site, including business/industry, job function, purchasing authority and size of organization. The audit also analyzes total page requests by time, day and month.

The site had 50,100 registered users as of Sept. 30 and got 386,218 page requests in the one month period ending on that date.

Copyright November 1996, Crain Communications Inc.

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