The Advertising Council announced that Sen. Bill Bradley (D., N.J.) will serve as the chairman of its Advisory Committee on Public Issues. Sen. Bradley, who will retire after this term, will assume the chairmanship next April. The committee, with members from various professions, helps the Ad Council identify public issues that merit its attention. The committee was instrumental in devising the council's new strategy, which focuses on children's issues, known as Commitment 2000: Raising a Better Tomorrow.
"In light of our strategic commitment to children's issues, I believe Senator Bradley is the ideal leader for this influential committee," said Alex Kroll, chairman of the council and chairman emeritus of Young & Rubicam. "Senator Bradley demonstrated his dedication to improving the lives of children during his years on Capitol Hill."
Copyright October 1996, Crain Communications Inc.