BRADY'S BUNCH

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Big doings tomorrow at Queens College in N.Y. where Don Hewitt and the "60 Minutes" crew see Mike Wallace receive an honorary degree and Charlie Rose eulogizes the late Richard Clurman of Time, also awarded a doctorate. The event coincides with the founding of the new school of journalism, media and information studies, whose founding dean is Thomas F. Leahy. Tom, you'll recall, was exec VP of the Broadcast Group at CBS and later headed B'way's Theatre Development Fund.

Will Tifft is the new ad director of National Geographic, arriving via the Hindu Kush from Time International. He sails, golfs, tennises, squashes, shoots-and graduated from Brown. I'm exhausted just reading about him.

Business Week and Price Waterhouse Coopers host a "global convergence summit" at the Waldorf in N.Y. Oct. 28. There's a blue-ribbon panel, hosted by Sir David Frost, that includes Ted Turner, who works at Time Warner, whose Fortune is slightly competitive with Business Week. Also speaking: Sumner Redstone of Viacom, Shelly Lazarus of Ogilvy, Leo Hindery of TCI, Joseph Nacchio of Qwest Communications, and Solomon Trujillo of U S West. Registration fee is $795 (lower corporate rates). For info, Julie Terranova, 800-682-6007.

Did anyone note the irony of that Sept. 21 doubletruck ad Zurich Financial Services ran in The Wall Street Journal showing Flo-Jo in full, glorious flight, along with a headline that asked, "How do you define the future when you can't predict it?"

Ad Council and Artisan host a book party tonight for Bill Bradley's latest, "Values of the Game," at Michael Jordan's new steakhouse at Grand Central Terminal.

People has a new director-marketing strategy, the very strategic Carl Mehlhope. He's been divisional ad sales manager in N.Y. and is succeeded by Diane Danella.

Mark Cyrran joined Ogilvy PR Worldwide as managing director of its N.Y. strategic marketing practice.

A stocking-stuffer and thirst-quencher in one? Best-selling novelist Don Bain, who does those delicious "Jessica Fletcher" novels, and travel & booze writer Joe Scott combine on "The World's Best Bartenders' Guide," just published by Perigee Books. The lads chose 50 favorite bars around the world and pumped the barmen for their secrets.

Tonight at the Waldorf The Women's Sports Foundation holds its 19th annual blacktie awards dinner. Presenters include Ellen DeGeneres, Patrick Stewart and from ABC's "The View," Meredith Viera.

Let's hear it for Imus. Last spring Don was lamenting the "elitists" of the "unfathomable" National Book Awards and threatening to establish an annual book award of his very own. And, by the great God Jehovah, he's done it! The New York Times reports Barnes & Noble and A&E put up the bucks, in the form of ad buys on "Imus in the Morning," and in return get on-air mentions. I'll be rushing over galleys of the new novel shortly, you can be sure.

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