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Chaotic days at The New York Times where suddenly, nobody knows either geography OR history. The other day in an otherwise fine story recalling the failed Gallipoli campaign in the First War (Rupert Murdoch's pa, Sir Keith, played a courageous role as war correspondent), the map showed not Gallipoli, strategic gateway to the vital Dardanelles, but an obscure Turkish village with a similar name hundreds of miles away. I stalked about muttering for an entire day, until the matter was corrected with an apology and a fresh map. Heads may roll.

Teeing off as southern sales manager for Golfweek is Andy Reed, based in Atlanta.

Ketchum Advertising, Pittsburgh, promoted VP Pam Livolsi to group media director and Christina Penezic to VP-group media director.

Elizabeth Henriques Hughes reports on two vital matters from her publisher's chair at House & Garden: one, she's having a baby in August; two, the September issue (with its "luxury" theme) is way up in pages, from 111 last September to 168 this time, a gain of 51%. All hail Elizabeth, and Editor Dominique Browning.

David Mays, founder and publisher of The Source, my fave hip-hop mag, reminds me the magazine is celebrating 10 years in business (it began as a one-page newsletter in 1988). Today's rate base is 400,000.

Must be the heat: New York, July 20, evening, WCBS-AM Newsradio announces continuing unrest a day after black cops kill a white man in Ossining. Five minutes later, oops! that was a black man killed by white cops, which the station itself had been continually reporting. Ten minutes after that, during the market summary by Don Rollins of The Wall Street Journal, Don told us the Dow closed up 42. It was down 42.

At Mademoiselle, Sheila Aimette is new merchandising director.

New hire Michael McCarthy heads new biz for direct marketing services arm of May & Speh, Downers Grove, Ill., an info services firm.

Stephanie Rabinowitz moved her expanded PR outfit to 225 Lafayette St. in Manhattan.

New VP-promotions for Playboy Enterprises is Stuart Zakim (he'd been with Universal Pix).

Mirabella showing signs of life? They're increasing frequency to 10 times and adding new hires, Jenny Capitain as creative chief, Jill Swid for special projects, and Michelle Morgan as fashion ed. Remember the French actress of the same name? My glasses still steam over.

A Charlie Mandel sighting in Houston. He and two partners will debut a new golf quarterly early next year, Greens Fever: The Magazine for Golfers Between 8 and 18. Tami Gross PR in NY handles.

Fox News Online named a new news director, Laura Durkin.

Stagebill named a new associate publisher, Frederick Becker, formerly with Hachette.

Gap and Martha Stewart team up this fall with a special newsstand mag called Clotheskeeping. Cover price $4.50, on-sale date Oct. 5.

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