BRADY'S BUNCH

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An NBA lockout? How will Rodman spend his days and nights? How will I get through the summer?

At Ladies' Home Journal Publisher Michael Brownstein is crowing about the upcoming September issue, biggest for that month in the mag's history with 155 ad pages (last year they did 130 pages).

Nabisco vet (ex-chairman)

H. John Greeniaus joined the Primedia board.

Let's hear it for Daniel J. Osheyack, anointed associate publisher-marketing for People.

A pal reports from under the festive tent at Shea Stadium the night of that first Yankee-Mets interleague game, that even during the pregame party Mets' co-owners Nelson Doubleday and Fred Wilpon seemed somewhat distant. A matter of style, I'm told, not substantive matters. Cheer up, guys; you could be partners with "himself" of The Bronx.

Jennifer A. Smyth's the new Midwest ad manager for Soap Opera Digest and its weekly version.

Promotions: to senior art director of Long Island ad agency Harrison Leifer Miller & Speyer, John Bloom (known as "J.B."), an award-winning creative type who joined the shop four years ago.

Fortune promoted James Aley to senior editor in charge of the front of the book "first" section. And Jane Hodges, who'd been with Ad Age, joined as a reporter.

Bruce Willis had no sooner announced he admired Rev. Farrakhan than the marriage broke up. For Latin scholars only: was this post hoc or propter hoc?

Discover, the general science mag now owned by Disney, has a new associate publisher. He's Robert Lee, who's been Eastern ad director, and a fine chap.

I'm glad PIB and Hearst's Cathie Black kissed and made up. Last month John Fairchild said something nice about me; now this. Nothing yet on a Florio-Fortune detente.

Penton Media, the big Cleveland outfit, hired a new chief financial guy, Joseph G. NeCastro, who'd been with Reader's Digest USA.

Eating Well, a joint venture of Hachette Filipacchi and EW Communications, reports the first half of this year it picked up 33 new advertisers. E. Michelle Amlong is the ad director.

Having been sacked once myself by a major magazine, I feel badly about the firing of Jim Fallows at U.S. News. But did he have to read the staff a 19-page memo about it?

Grand Washingtonian piece on the great Russell Baker by Tim Warren.

But does he make house calls? Physicians' Online Inc. named Robert Cecere senior VP of sales.

Elle has a new ad director, promoting Jeanne Schwenk to the post.

Senior VP Jason E. Klein assumes additional Times Mirror Magazines duties of corporate sales and research. He continues as president of Outdoor Co.

At Child, Sharon Summer named a new Eastern ad manager, Steven Esformes.

News America Digital Publishing named Dominique McAree West Coast sales director.

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