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Jerry Della Femina takes a shot at East Hampton neighbor and actor/environmentalist Alec Baldwin in his (Jerry's) column in the local weekly Independent: "Alec Baldwin belongs to the Cause of the Month Club. . . every month they send him a cause and he must keep at least eight causes a year." Alec's got Jerry riled over two current issues, deer all over the roads and will a new golf course poison the drinking water.

TV critic Marvin Kitman of Newsday (and syndicated by the L. A. Times), is a genius. His take on the Oscars: start them at 6 p.m. Eastern so we can get some sleep; enough already with Jack Nicholson ("a mean and nasty guy who makes everyone miserable on the set"); and dump hosts Crystal, Letterman et al. for Don Imus.

Bob Gregory quotes Chance the gardener: "There will be growth in the spring," and reports that through May his Garden Design will be ahead of last year 18% in ad pages and 29% in bucks.

Also sporting a green thumb, David Carey of House & Garden, which got a National Magazine Award nomination in its first year of eligibility; it will shortly announce a rate base increase "north of 600,000."

Inc. named a new Northwest account manager, Amy M. Jaeckel, who'd been at Rolling Stone.

Primedia Magazines hired the president of Cowles Business Media, Daniel R. McCarthy, as senior VP-marketing & development. Primedia's trade and tech magazines group will debut Energy Manager in July.

CMP promoted Mark Harrington to editor of Computer Retail Week.

O'Sullivan Menu Publishing has a nifty idea: a destination-tailored free mag for passengers aboard Delta, full of info on food, theaters, museums, etc., with detailed maps. Publisher is Kerry Tracy in N.Y. at 212-551-3562.

John B. Brunelle Co., Darien, Conn., executive headhunters for the magazine biz, has a new hunter, Irving Herschbein, a specialist in traffic, paper, manufacturing, etc.

Monica Ray was promoted to consumer marketing director for Entertainment Weekly.

At Primedia, Doug Fierro promoted to group publisher. He's a good one.

Is Architectural Digest hot? Publisher Pete Hunsinger says April is up 96 ad pages or 79% over the month last year.

Larry Fishbein is the new director of marketing & new media for Kiplinger Washington Editors in D.C.

Space Cadet for March: Channel 2 News anchor (this is the CBS flagship station in N.Y.) Lisa Cooley reported about a witness being "cross-examinated."

Mary Morgan of Health plans to "focus" on the beauty category with a front of the book beauty section under Colleen Sullivan.

Freeman PR, reports president Bobbi Schlesinger, is once again representing Metropolitan Home.

AWNY (Ad Women of N.Y.) does its annual automotive lunch April 16 at the NY Hilton. GM's Phil Guarascio is the honoree intro'ed by Steve Florio.

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