And where will you be in the year 2000? I inquired. "A million," said Ms. Julie in a charming Budapest accent. And why not? A quarterly became a monthly one year ahead of the business plan and they sold 300 ad pages in '97. As for deep pockets, they have a 50% partner, Freedom Communications in southern California (the very successful Orange County Register, etc.). In August they'll produce a one-shot Mode Girl for youngsters. And their figures say there are 65 million U.S. women "of a certain size?" "They love us!" say Nancy and Julie and pass around the fan letters to prove it.
Bloomingdale's topper Michael Gould hosting a book party at the store April 15 for longtime Harper's Bazaar and Vogue Beauty Editor Shirley Lord. Shirley's latest novel, "The Crasher," is just out from Warner Books.
With all the handwringing, the April issue of Conde Nast Sports for Women still ran 117 ad pages. That's the one with 6 foot 3 Gabrielle Reece on the cover.
New title for Scott Crystal of the National Geographic Society, their first ever publishing director. Scott's been VP-ad director. Stout fella!
Longtime magazine publisher Richard Barthelmes becomes director of marketing programs for Digital Marketing Services, a provider to America Online. Dick's been promoting and selling AOL as an advertising medium in N.Y. and through the Northeast.
They're shaking & baking at Rupert Murdoch's News America Publishing Group where Joe Kiener is the new president-CEO. He'd most recently been in the book biz at HarperCollins but his background was at EMI and other big music industry operations.
If Barry Diller, as threatened, kills off Ticketmaster's magazine, the L.A.-based Live!, recruiters will be lining up. Editor Annie Gilbar is a star and Publisher Carole Ference did a fab job with a tough sell.
Heinz USA promoted Anthony James Muscato to VP-marketing & business development in foodservice.