BRADY'S BUNCH

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They're over? And I missed the women's curling finals? Oh, drat & darn!

OK, please repeat after me: never again will we hold the Winter Olympics 14 hours out of sync with network TV. Who cares what Franco's old amigo Samaranch says.

Lunched with Janice Grossman of Primedia (nee K-III Media) at the Four Seasons Grill Room. Those in attendance included Ed Koch with Ed McCarrick of Life, Tom Florio, Beverly Sills with Shirley Lord, Angela Lansbury with Howard Stringer, Art Cooper with Susan Lyne, Arnold Scaasi, Mickey Schulhof et al. Janice is a fascinating story, a Canadian (Montreal) who prospered young on Wall St., dropped out to become a New York social worker, then discovered Americans read lots of mags and started selling ad pages. As prez for ads & marketing, Janice oversees their major consumer publications. Here's her take on the biz as we speak: Seventeen's rate base is 2.3 million. And with a big new push for college readers, Janice projects for the second half, 2,569,000. Modern Bride has its first new editor in 33 years, Stacy Morrison, and 1997 ad pages that totaled 3,020, up 11% over '96. New York celebrates its 30th anniversary in an on-sale March 30 issue with Letterman, Madonna and Sirio Maccioni talking about their first N.Y. experiences. Automobile for the first time carries ad pages from Yamaha, Pioneer Electronics and Johnny Walker Black. American Baby now has a rate base of 1.7 million and let's not overlook Soap Opera Digest (a weekly since last April), which Primedia claims is "the 6th most profitable" supermarket mag.

David Getson's Icon celebrates one year in existence with the March/April number on sale tomorrow. They'll put out 150,000 copies.

New York's WPIX-TV named Paul A. Bissonette VP-GM.

Veterans of Iwo Jima in Connecticut (one hundred men from that small state were killed) published a handsome booklet compiled by Dr. George Gentile. For info and/or a copy, Iwo Jima Memorial Foundation, P.O. Box 310516, Newington, Conn. 06131.

Those crazy dealmakers at Jordan, Edmiston investment bankers in N.Y. are at it again. Latest deal, the sale by Reed Elsevier of Instrumentation & Control Systems to PennWell Publishing. In recent weeks, they've been in on sales of Texas Monthly, Stagebill, Women's Sports + Fitness (to Conde Nast).

Dan Brewster's Travel & Leisure Golf came out. First issue totaled 144 pages. It's an American Express quarterly.

If you're disillusioned with the capital scene, get hold of a copy of the February issue of Washingtonian with its Nick Kotz piece on a suburban Virginia church that's changing lives in the Anacostia ghetto. Splendid stuff.

At Forbes, their latest mag, American Legacy, devoted to African-American history, culture etc., had a boom with its biggest issue ever. Ad pages are up 44% over a year ago and revenues are running 58% ahead. The theme of "Black History Month" didn't hurt.

Disney's Family Fun has a new editor, Ann Hallock.

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