BRADY'S BUNCH

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Jean-Louis Ginibre of Hachette Filipacchi gives editor Jim Meigs of Premiere a rave in the announcement of his promotion to VP: "Jim has had an energizing effect on Premiere." The company's capable editorial director, Ginibre had to soldier through a very rough period when the magazine lost its top editorial echelon in a nasty squabble over journalistic ethics.

New ad manager-marketing services at Seventeen is Judi Christiano. She's something of a whiz at selling and marketing to the beauty and cosmetic category.

Mitch Fox checks in from Vanity Fair where first quarter ad sales are booming, the best first three months in the mag's history. Pages are up 20% over the quarter last year. And the January issue, with Leo DiCaprio on the cover, sold 460,000 copies on newsstands, 42% ahead of the month in '97.

Still-fresh publisher (he took over last January) Alan Waxenberg flew in from a sales trip on the West Coast L.A. for a lunch at the 21 Club to report on momentum at Victoria. The Hearst book (circ now 950,000) grew its ad pages by nearly 11% in '97 and will close out this first quarter up over 12% compared with the quarter a year ago.

Incidentally, 21 itself, which ran a smashing page ad in The New York Times that made you want to go there again, is booming. Bruce told me '97 was its biggest revenue year ever. And noted that where once restaurant and bar was 60% of the biz, the banquet department now does 60%. Even Pete Kriendler's picturesque upstairs office is available for parties. Pete is still alive and kicking, as is Jerry Berns, both legends in their 90s.

They're cooking at National Geographic where ad pages climbed 41% in February over the month last year. The trick? Ad Director Scott Crystal says it's the "Millennium Partnership"-themed issues with such corporate biggies as American Plastics Council, Eastman Kodak, State Farm Insurance and Subaru. And catch those astonishing Antarctic mountaineering pix.

Cowles Enthusiast Media in Stamford, Conn., completed purchase of Canoe & Kayak and related paddler pubs. Glen Bernard, ad director of the book, far from capsizing, is promoted to publisher.

A charming sketch of financial reporter Dan Dorfman by Lottie C. Fryer in Business News Reporter, the Dean Rotbart-run mag of TJFR Group. Few have a good word these days for beleaguered Dorfman so this is refreshing stuff.

At Forbes, the latest mag, American Legacy, devoted to African-American history, culture etc., had a boom with its biggest issue ever. Ad pages are up 44% over a year ago and revenues are running 58% ahead. The theme of "Black History Month" didn't hurt.

Big show opens March 9 at the School of Visual Arts in Manhattan, the paintings of Robert Weaver, organized by Norman Rockwell Museum at Stockbridge, Mass.

Sir David Frost will be in the States next week working with the new CBS Eye On People cable channel to create a new series, "Interviews I'll Never Forget." It debuts Sunday April 5 to run 13 weeks.

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