BRADY'S BUNCH

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Seconds, Mister Tyson?

Decline of the copy desk, cont.: Karen Foerstel in the New York Post writes of a story "in this week's addition of The New Yorker."

Roger Steckler reports in from Kiplinger's to say its first half was up 13% over the previous year to 496 pages, a record. The ad director thinks it has a real shot at its first 900-page year ever.

USA Weekend hired Stephen Covey as a contributing editor. He's an author and expert on leadership and such.

Tomorrow at the Rainbow Room in Manhattan, Lori Burgess and Meredith Berlin of Seventeen intro their eight cover-model contest finalists at breakfast.

Golf Digest's Tom Brown says the mag has just opened its first driving range and learning center. No, new "playing editor" Tiger Woods won't be giving individual lessons.

New PR associate handling the trade press at Vanity Fair is Sharon Schieffer, who'd been on the staff of U.S. Rep. Harold E. Ford Jr.

Jay Adams is the new N.Y. ad manager for Rolling Stone.

Tom Buck of Filament Fibre Technology Corp. in N.Y. tells me dairy cows are sleeping (and chewing the cud) better, now that farmers have them bedding down on mattresses of polypropylene/olefin fiber. Superior to straw, claims Mr. Buck.

Ed Kelly of Travel & Leisure says his is among only four monthlies charging 30 bucks or more for a sub. Others are Architectural Digest, Art in America and Antiques. He asserts other travel books charge lots less.

Aspen continues to rake in the awards, this time from the U. of Missouri's prestigious J School, for edit excellence for mags with circulation below 50,000. With 627 entries in the category, Aspen came out tops again.

Deborah Fine of Bride's assures me her magazine "still reigns as the category leader" in ad sales. From January through July it ran 1,679 ad pages.

John J. Miller reports Elle Decor will increase frequency from six to eight times in '98.

Amid the turmoil, Esquire's Randy Rothenberg won the Deadline Club award for feature writing from the Society of Professional Journalists.

React hired Emily Balsam and Colleen Connor as ad sales reps.

The publishing business lost a good one when Henry J. (Hank) Thunhorst Jr. died last month. He was a big, smart, hearty guy who worked for Dow Jones, Christian Science Monitor, Inc. and American Way, and even in recent years was wheelchairing out and about Manhattan.

In restructuring its affiliate relations division, Westwood One (the big radio outfit) named Nick Kiernan senior VP.

Chanel promoted Jon Milock to exec director-sales development and Tim Doran to director-sales promotion.

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