Sandy Golinkin checks in from the publisher's desk at Allure to report the Conde Nast monthly's first half was its best, up 142 pages over the year before. That's up 26%.
Today's Homeowner, the Times Mirror book that a year ago replaced Home Mechanix, is booming, says Publisher John Young. Rate base increased to 925,000 already and another 25,000 boost is penciled in for next February. They were up 20% in ad pages in the first quarter (compared with the defunct Home Mechanix).
Just got the slick new Paper's 13th anniversary issue. But do we really need yet another cover photo of a pretty woman sitting on the can? Gimme Harper's Bazaar with Julia Roberts all dressed up and toothy.
Channel 12, the Long Island all-news cable operation, did a feature on Yaphank, the Long Island town where U.S. troops trained at Camp Upton for shipment to France in World War I. Among those who entertained the troops, Ch. 12 reported, was "heavyweight champ Joe Louis." Who wouldn't become champ until 20 years after the First War. Does anyone check anything anymore before it airs?
Launched in September of '95, Time For Kids, with circulation of 1.2 million, will raise that to 1.5 million this fall.
Still celebrating its 10th anniversary, Parenting Publisher Diane Oshin reports circ is now at 1.15 million and ad pages last month were up 30% vs. May a year ago. Total '96 ad page count was 1,171 pages.
Windows, the CMP mag, named Martha Schwartz to the newly created post of associate publisher/East.
Every year leading N.Y. media types unite in a fund-raising endeavor for St. Pius V High School for underprivileged girls in the South Bronx. This year the "hometown heroes" they salute will be Fred Drasner of the Daily News, Mary Manning of Coty USA, Bud Konheim, CEO of Nicole Miller and Sally Minard of Lotas Minard Patton McIver. This year's event will be at Leisure Time Bowling, the Port Authority lanes. The school turns out great kids and gets most into college. For info, call Mary Kennedy at Parade, (212) 450-7146.
Chicago is already doing stories titled, "The Bulls after Michael."
Joe Marconi's latest book, "Shock Marketing," subtitled, "Advertising, Influence, & Family Values," is out from Bonus Books, Chicago. He's the marketing communications whiz who's written for the Chicago Trib and Sun-Times and done four previous books on the subject.
Since I write for Parade, let me note their newly named exec VP, Jack Kliger, is an outstanding chap. And well-dressed, too.
Cap Cities, which later joined ABC and then Disney, no longer exists. But some Cap Cities vets (me, among them) are planning a 21 Club reunion later this year. For info, Dick Rakovan at Radio Ad Bureau, 261 Madison Ave., New York 10016.