BRADY'S BUNCH

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Now that the civil trial's over, O.J. can get back to the ends of the earth tracking the killers.

Did it occur to anyone before Disney pulled Fairchild publications off the table that publishers interested in acquiring W but passing on Women's Wear Daily that the former has no editorial staff to speak of and the writing, layouts, editing etc. are done by people on WWD?

A tip of the old fedora to Vanity Fair's Mitch Fox, Conde Nast publisher of the year. Florio doesn't get to flog him for the next 12 months.

Village Voice launches its Long Island edition in April, and they've hired Rich Viola as VP-sales and marketing. He's been ad manager for Newsday.

Youth will be served March 13 at the Rainbow Room in N.Y. when react, the teen mag spinoff from Parade, hosts its Take Action Awards lunch, honoring five youngsters for their contributions to society. Each gets a $20,000 college scholarship. Bill Bradley and Miss America preside.

Kevin Lynch hired Paige Pfeffer as Southwest regional marketing manager for Southern Living. She'll HQ in Dallas.

At Bridal Guide, Publisher Susannah Pask is basking. Their March/April issue is the biggest revenue issue in Guide's nine years. The inside audit says it's 8% ahead of the same issue a year ago in bucks.

Lisa Henriques of Conde Nast Traveler (which will be 10 years old in May!) says they've begun '97 with an upbeat first quarter. Ad pages rose from 271 last year to 288 this time, January through March. That's about 6.5%.

The swimsuit issue hits the newsstands Wednesday. This is the first such from Sports Illustrated not bearing the fine touch of Editor Jule Campbell. It's Elaine Farley now at the helm. Publisher Dave Long says ad pages topped 100 compared with last year's 70 for the same issue.

Ed Kelly reports Travel & Leisure took over Michael Caine's latest restaurant, the South Beach Brasserie in Miami Beach; drinks and dinner for 120 ad and tourism execs. Plus Editor Nancy Novogrod and American Express Publishing CEO Dan Brewster.

Lunched at the Cote Basque with Editor Donna Warner of Hachette Filipacchi's Metropolitan Home. What began life as Meredith's Apartment Life is big and booming. The March/April issue (their annual design issue saluting the 100 top designs) starts right off with a five-page gatefold from Infiniti and goes on from there. Anne Triece (associate pub) says since 1993 (when Hachette took over) newsstand sales are up almost 50% and ad pages up 125%. Total circ today is 600,000. They claim more college grad readers (60.7%) than Architectural Digest (58.9%), Elle Decor and Martha Stewart Living. Media household income is $116,000 and median age 39. Ad pages for year to date (two issues) up 13%.

Lots of buzz about Jo Foxworth's new "The Bordello Cookbook," though what a gentlewoman (and advertising agency ace) like Jo would know about such matters eludes me. She says food and sex have an "inextricable link" and I'll take her word for it. Published by Moyer Bell, it's out now at $24.95.

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