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Why should the Times have all the fun? Tina Brown tells me that at The New Yorker, they're thinking about starting a best seller list of their own. Interesting competition for the Times and big news for the book biz if they do.

From Menlo Park, Calif., Steve Seabolt reports that since Sunset installed its new editor, Rosalie Muller Wright, in May of last year, and she "refreshed" the old mag, newsstand sales are up 30%. "Just the kind of momentum we want going into 1998, our 100th anniversary," writes Steve.

At Mode, the fashion magazine for women who wear size 12 or above, Nancy Nadler LeWinter and Julie Lewit Nirenberg, plus Freedom Communications, formed a partnership to run the operation.

Marie Claire moved its edit offices to 1790 Broadway, N.Y. 10019. Third floor. Tell 'em, "Joe sent me."

Mike Perlis reports from TVSM Publishing that The Cable Guide had its biggest advertising issue ever in September, with revenues up 80% over the month last year. Year to date, they're up 30% in bucks. Mike was briefly with Conde Nast and previously publisher of Playboy.

Marvin Shanken never rests. The creator of Cigar Aficionado has a new hard-cover book out called "Shanken's Cigar Handbook," for $24.95 with a foreword by Bill Cosby.

Men's Journal (Wenner Media) closed the October issue up 22% in ad pages over the month last year. Year to date, Dana Fields says they're 8% ahead.

Not a bad year either for Mademoiselle. Vicci Lasdon Rose informs me the November issue will be the biggest for that month in five years and, with 127 ad pages, is 16% up on November last. Year to date, they're 59 pages ahead, or about 5%. And tonight Matt Lauer of "Today" hosts their community awards gala at the Hammerstein Opera House.

Huzzahs for Forbes Inc.'s new group publisher, Jeff Cunningham (who remains publisher of Forbes itself).

Darn! I forgot to reserve my copy of Paula Barbieri's book about O.J. I sure hope Barnes & Noble isn't sold out.

Conde Nast has a new exec director of corporate creative services. She's Anne L. Janas, who's been with Time Inc., NBC and Cox.

Parade hired Sheree Lee Lennard to sell ads. She's got two masters degrees and knows the beauty biz.

PC World promoted Jeff Erdman to publisher. It's about time, with the mag's November issue its largest ever.

Elle and Mirabella now have a new West Coast ad manager, Stacy Macklin. She moves over from Weider Publications.

In Cleveland Penton promoted John S. Zernick to manage the new media dept.

The Parade spinoff for teens called react marked its second anniversary with 157 newspapers carrying it and circulation exceeding the 3.3 million rate base.

Lots of great readers wrote chiding letters re my football column. Like me, they

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