BRADY'S BUNCH

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Bill Abbott, VP at International Family Entertainment, writes that as a Holy Cross alum, he's thrilled by the success of Mary Berner at Glamour, Amy Wilkin at 'Teen, Julie Halpin at WPP Group and Bob Wright ("our idol") of NBC. Says Abbott, "must have been something in the beer."

American Woodworker (Rodale) closed its November issue with 59 ad pages, 12% over the same issue a year ago, the annual "tool buyers' guide." Dollars were up 23%.

They're having some year at Elle. Carl Portale reports the September issue ran 224 ad pages compared with 182 last year. Year to date through October, the monthly is 19% ahead in ads.

Arizona State's W. Parkman (Perk) Rankin, for so long at the core of the U.'s Journalism School, turned 80 (got a birthday phone call from Uncle Walter Cronkite) and still played his old course at Winged Foot.

Snow Country mag hired Steven Swank as an account exec.

Thomas Whitehead of Merrill & Whitehead Corp., Chalfont, Pa., angry about something, writes re a recent column, the Cuban Missile Crisis "was just another Kennedy flop." OK.

Steve Grune reports from Parents that the November issue set records for the month with 190 ad pages and will be the biggest revenue issue they ever had.

Weather Channel, Atlanta, promoted Ann Ingram Hart to be a national account director from Eastern director. Also taking on a national director's job, Jody Fennell.

'Tis a puzzlement: The Giants beat the Eagles who then beat the Packers.

Oct. 19, 10th anniversary of the 1987 stock market crash, Morrow publishes Stephen Rhodes' novel, "The Velocity of Money," all about "another devastating crash." In a note to me, Mr. Rhodes warns, "A stock market meltdown is inevitable." I need cheerful news like this on Mondays.

BabyTalk's October issue will be the biggest in the 62-year history of the 10-times-a-year book, with 64 ad pages (36 higher than the month last year).

From L.A. Eden Collinsworth says Buzz will go from 10 to 12 issues a year effective January. Paid circ is now 135,000.

Delightful (and informative) cover story on collectibles in Worth from Andy Tobias, one of the most readable writers anywhere when it comes to talking dough.

Warren Bodow tells me the latest Arbitron has his WQXR delivering more listeners in Manhattan than any other radio station. Let's hear it for Warren!

Outside celebrates 20 years of publication next month and its October issue will be its biggest ever, both in ad pages (144) and total pages.

In Cleveland, Penton Publishing promoted Bob Eck to group publisher of a new operating group of supply chain/aviation magazines.

National Geographic this year had its best first nine months ever, says Scott

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