How swiftly George Grune will be able to turn around Reader's Digest Assn. is anyone's guess. But it's a popular move inside and outside the company.
Space cadet of the month: WCBS-TV anchor Lisa Cooley, following a West Side Manhattan shootout, reported on traffic snarls at "the Lincoln and George Washington Tunnels."
Moves at The New Yorker: new PR director is Eileen Murphy while former Newsweek staffer Annie Williams becomes VP-director corporate marketing.
Conde Nast promoted Stephen Jacoby to VP-marketing & database. While Conde Nast International named Bernd Runge president of new markets/Europe & Africa and Godfrey Deeny editorial director of same.
Discover has a new marketing director, Kevin Belden.
Patrick Henry Creative Promotions of Stafford, Texas (I know, you thought.*.*.Virginia!) promoted Kevin Pehlman to VP-operations and special events.
Someone claims there's a commercial running in which Fran Tarkenton isn't pitching something.
Ad pages at The Washingtonian mag totaled 483 in the first half, up 14% from the period last year.
Speaking of that market, did you catch the CNN Jesse Jackson show during which D.C. Mayor Barry accused the feds of staging "a coup" to seize control from him. The rascal has no shame!
With the U.S. Open starting, a timely report from Tennis-to the effect its ad pages through August are up almost 30% from the period in '96.
Fortune hired Rob Walker as an editor for "Personal Fortune," its every-issue section on investing, planning, spending your dough.
ABC-TV promoted Anne Marie Riccitelli to exec director-media relations. She's in charge of day-to-day operation of the N.Y. office, and she's a good one.
Marybeth Russell's Russell Group, 60 Madison Ave., was named U.S. fashion & beauty rep for Hearst's National Magazine Co. of Great Britain.
St. Bonaventure U. hands out its annual media awards Oct. 10 at the Plaza to: columnist Nat Hentoff, ABC's Forrest Sawyer, and PR ace Marilyn Laurie.
Bozell Sawyer Miller Group upped Debbie McGinley to managing director.
Scott Parmelee says ad pages at Outside are 118 ahead for the year through August, a gain over last year of 18%.
Memo from boss William O'Shaughnessy to his suburban N.Y. radio stations' staffers, "Let's lay off the Guiliani story effective immediately." Wasn't leaked; Bill sent me a copy.
Stephen Shepherd's the new associate publisher of Travel Holiday. He'd been with Modern Bride as travel ad chief.
USA Weekend named Charlie Williams Western region manager and Bob Cilia to sales development manager.
Ely Callaway, who will one day own California, tells me second quarter sales of golf clubs & such were up 20% over last year to about a quarter of a billion