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Now that those Dallas Cowboy choirboys have been cleared, wouldn't it be a nice pre-Super Bowl gesture for sports columnist Dave Anderson of The New York Times to sort of, well, apologize? When the fake allegations were first aired, Anderson practically ruptured himself getting into print with demands Irvin be dropped from the team whether he was guilty or not.

Still a very hot book. Peter Miller says Men's Fitness closed the year with 724 ad pages, up 101 pages or about 16% over '95. The Weider mag, which will be 10 years old in August, was also up 11% in ad pages in the current (January) number.

As for Men's Journal (the Wenner book will be five years old this year), they'll raise their rate base next month from 400,000 all the way to 550,000. The yearend double issue carried 120 pages of ads, up 37% on an issue to same issue basis.

Prevention's Ken Wallace reports it closed its fiscal year effective with the January issue up 4% in ad pages for '96 and 21% ahead in bucks. Ken says revenue is ahead a stunning 70% over the past three years.

Off on safari in Africa, Jack Bamberger of Sports Illustrated.

Aging gracefully, Forbes magazine. It'll be 80 this year and Steve Forbes says as part of the festivities, the mag will take over a Lincoln Center theater to hand out college tuition grants to 80 young scholars in association with Junior Achievement.

Onward and upward at The New York Times: Alyse Myers becomes VP-promotion, Scott Heekin-Canedy VP-strategic planning, and controller James Terrill adds a VP title as well. New Prez-GM Janet L. Robinson getting a team in place.

Hearst Magazines commissioned a new Nicole Miller tie. And a dashing affair it is, indeed.

How about this blast from the past. Jack Paar will be honored Feb. 6 by the Museum of Television & Radio at a black-tie gala at the Waldorf in N.Y. Tribute will be paid by Phyllis Diller, Conan O'Brien, the Smothers Brothers, Barbara Walters, Hugh Downs et al. Committee is chaired by Mr. and Mrs. Frank Bennack.

Interesting demographic experiment from Times Mirror, which publishes traditional ski and related mags. It's launched Freeze, a magazine targeting the estimated 4 million skiers ages 12 to 25. For starters they have 60,000 copies on newsstand and 10,000 distributed through ski shops and resorts. If the test works, it'll be out in the fall with four more issues.

A page ad plugging Geraldo Rivera's show on WCBS-TV in N.Y. brags about those "who's lives were changed forever" by a Geraldo muckraking series. Does anyone even pretend to copyread the ad copy anymore?

Andrea Kaplan to Conde Nast PR from Gruner & Jahr.

Anjela Maurer is the new East Coast manager-advertising for react, the Parade teen spinoff. She'd been with Gruner & Jahr in L.A. A new semi-annual Simmons

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