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BRADY'S BUNCH

By Published on .

Talk about classy farewell parties. Joe Fuchs is leaving Conde Nast (well, he'll do assignments and so on) and Si Newhouse and Steve Florio took over a room at the Four Seasons restaurant in Manhattan to say au revoir and I think every publisher ever fired or retired by Conde Nast showed up! Best line, two of the Fuchs girls (they work for Conde Nast) cracked that their old man took literally the "take your daughter to work" idea.

Last-minute stocking stuffer? Try Jim Poling's new paperback of movie quotes entitled "Kiss & Tell," at eight bucks (illustrated) from Kensington Books.

Sally Koslow checks in from McCall's to say they're up 6% in newsstand sales this year over last and that (surprise!) the Martha Stewart cover (October), first time Martha's graced a woman's service mag, is doing just fine. And Editor Koslow's the latest addition to the E! channel's Gossip Show alongside such immortals as Liz Smith.

Tom Florio and Tina Brown of The New Yorker have been hosting a series of breakfasts for advertisers and others at the magazine's offices on West 42nd Street in Manhattan, promoting upcoming special issues such as their "Crime & Punishment" number coming out in February. And the timing of the most recent such event couldn't have been better. The morning's guest, former NYPD commish Bill Bratton, in effect tossed his hat in the NYC mayoral ring later that same day with a highly publicized blast at his former boss, Mayor Giuliani.

Nice letter from longtime Bride's Editor Barbara Tober. She's championing the cause of the country's craft artists at the American Craft Museum, funding children's educational projects through her own foundation, and acting as a partner in the Guild publishing company. Barbara does stay busy.

Forbes ASAP, the magazine's technology supplement that comes out six times a year, is now on newsstands for the first time. The current issue with 175 ad pages is the biggest since its founding four years ago.

Esquire hired top movie critic and Orson Welles biographer David Thompson to do a monthly column. And catch the splendidly cynical Randy Rothenberg piece on "the spin doctors" of politics.

Maybe you've noticed but the Reader's Digest Association book American Health is now American Health For Women. Publisher Susan Buckley says she and new Editor Freddi Greenberg have been taking their show on the road to advertisers and agencies and report the marketplace likes this new, precisely defined focus. After all, says Susan, women react differently than men to certain medications, are more vulnerable to certain diseases than men, and so on. Publisher Buckley expects ad revenues to grow in '97 between 15% and 20% with growth categories drugs (both OTC and Rx), food, beauty, fashion, auto and direct mail.

A promotion for J.D. Rehm of Child magazine, from NY manager to eastern sales manager.

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