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BRADY'S BUNCH

By Published on .

I hear Reg Brack of Time Inc. may have been the one who got on the horn to Washington and raised all variety of hell with the top man of the U.S. Postal Service about those USPS ads that trashed magazine advertising as "wasteful." Reg was out of the country when I called so I can't confirm but he supposedly told the bureaucrats how much dough magazine publishers spend with USPS. The ads were swiftly pulled.

Susannah Pask reports her Bridal Guide will start off '97 with a bang. The January/February issue will be 10% ahead in ad pages.

FoxPavlika & Partners, the NY-based marketing communications folks, promoted Deborah Hiller to art supervisor, working on accounts including Avon and Cunard Lines.

All the Waxenbergs, baby, mother, dad, even the grandparents, are doing well. Dana Jean Waxenberg is the brand new daughter of Scott, who's eastern sales manager for the website Excite, and wife Nadine, who's athletic marketing director for Self. Gramps Alan is publisher of Good Housekeeping and wife Suzanne plans events.

USA Network's promoting their new comedic talent Dave Konig with ads in Variety. Dave, who does lots of commercials and hosted HBO's "Hardcore TV," now does his "world's shortest comedy/variety/talk show" Tuesdays at 3:30 p.m. Eastern.

Kevin Lynch, publisher of that regional powerhouse Southern Living (it blankets the Old Confederacy plus other Southern states, 16 in all), was in Manhattan and we had a beer at Wollensky's Grill. Kevin tells me in the five years since '91, annual revenues rose from $63 million to $110 million, ad pages from 1,231 to 1,550, cover price from $2.50 to $4.95, and rate base from 2.3 million to 2.4 million. The South has risen again!

Self is reaping awards. In four months the Conde Nast mag was honored by the Leukemia Society, Planned Parenthood and the National Breast Cancer Awareness folks.

Mark Dec. 16 on your dance cards. That's the evening in NY the Actors' Fund of America honors Fredric D. Rosen of Ticketmaster and Tina Brown of The New Yorker during dinner at the Sheraton and a David Copperfield show at the Martin Beck. Ill and aging actors benefit.

Forbes beats the drums with full-page ads here and in The New York Times about its rise of 16% in readership since 1995 to over 4.7 million (MRI). The ABC shows an alltime high in circ. as well, at 783,456.

Radio's Nick Verbitsky and United Stations Network colleagues (Dick Clark, Arthur Frommer, Barry Farber, Alan Colmes) celebrated over lunch at the Rockefeller Center Club. Reason? Revenues are up 110% over 1995.

Westwood One Radio named Colleen Mann an account exec in the Chicago office.

Thursday evening at the Four Seasons in Manhattan, Si Newhouse and Steve Florio host a cocktail for Joe Fuchs, who's retiring from Conde Nast.

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