Okay, let's hear it for Millie Martini Bratten. Who? Millie became the editor of Conde Nast's Bride's magazine two years ago when the legendary Barbara Tober stepped down after 29 years at the helm. All this talk about Helen Gurley Brown turning over Cosmo next March to Bonnie Fuller but little or no sturm und drang over Millie's accession to power. After all, she isn't an outsider just brought in but has been with Bride's for 20 years, the last 10 as exec editor. And how's she doing? Publisher Roger Antin, Millie and I lunched at Maloney & Porcelli in Manhattan, where Roger tells me (his estimate) the six-times mag is up this year 4% over the 1995 ad page base of 3,000 pages and has been up all year with each of six consecutive issues ahead of the same issue a year ago. Citing MRI and ABC figures, Antin says circulation is also growing. "Bride's is the only Conde Nast magazine to be up in total circulation for every issue over the past two years." And he claims they reach 800,000 more consumers than the nearest competition. Millie is married (natch!) to an ex-Marine who works in the financial market.
Abbie Zabar of the famous Manhattan gourmet food retailing clan has a new book out from Universe Publishing in NY, "A Growing Gardener," with words, illustrations and calligraphy all by Abbie, once a WWD copygirl. Her previous book, "The Potted Herb," hit the best seller lists.
The great William (don't call me "Bill") Jeanes stepped down as publisher of both Car & Driver and Road & Track, leading Hachette Filipacchi titles. William tells me he'll become editor in chief of a new publication the company's launching called Classic Automobile Register. He's 58, and he and wife Susan will maintain two homes, in Detroit and in Pass Christian, Miss., on the Gulf Coast.
Medical Economics Co. in Montvale, N.J., publisher of medical mags and journals, promoted Thomas F. Rice to exec VP of magazine publishing.
Working Woman mag celebrates its 20th anniversary Nov. 12 with cocktails at Sardi's and a theater party to follow at the Helen Hayes Theatre next door. Barbara Litrell's the publisher, Nancy Smith the new editor and MacDonald Communications Corp. the relatively new owner.
John Mack Carter writes re my suggestion for a new anchor for ailing WCBS-TV News (they just sacked half the news staff): "Phil Donahue? Great idea!" Jim Jensen, who was anchorman until a few years ago, calls, "What about Jim Jensen?" Stay tuned.
Redhot Men's Health (Rodale) promoted David Zinczenko from senior editor to managing editor for its international editions. Dave tells me there's a Men's Health in the U.K., Germany and Latin America with more to come.
Janet Chan becomes editorial director of The Parenting Group and editor of Parenting mag. She moves over from Good Housekeeping.