Mary Cronin, marketing director of This Old House, the Time Publishing Ventures magazine, says business is so good they're thinking of increasing frequency from six to 10 times next year. Right now circulation is 300,000 but they expect to be pushing 400,000 by end of '96. Boston TV station WGBH owns the title name and licenses it to Time Inc.
The TV show "Day & Date" dropped co-anchor Patrick VanHorn for a one-anchor format. Pat will work for them out of L.A. as a correspondent. Fine guy. One of the rare TV people who ever wrote me a personal letter to thank me for going on their show. Amazing.
Shame on the visuals experts at "CBS Evening News." When that big Alaska forest fire was burning 50 miles north of Anchorage earlier this month, they threw up a map over Dan Rather's report. Except on the map the fire was located maybe 800 miles north of Anchorage. They had one fire and one map and couldn't get it right. Next evening (June 7), they'd corrected.
Time Inc. mulling the possibility of changing the title of the top editor at each mag? Traditionally, back to the time of Henry Luce, the boss has been the "managing editor." I hear there's some feeling it should be "editor" or "editor in chief."
Up in Westport, Conn., Joel Davis and Irving Herschbein set up Davis/Herschbein Associates, offering paper and printing contract expertise to the publishing biz. Both gents have glossy magazine publishing re sumes with such class outfits as Conde Nast, CBS Publishing, Sylvia Porter and Woodworker Inc., a Westport publisher.
Charles Stern, talent agent for the likes of Casey Kasem, George C. Scott, Ed McMahon and Mickey Rooney, died at 63 of cancer. A memorial service was held in Beverly Hills.
Nice move. NY PR woman Lou Hammond set up a small scholarship to help a student from Aruba study tourism in the States. Lou's had the Aruba Tourism account for 10 years and is saying thanks.
fall promotion piece is a delight. Paper cutouts and dolls and clothes and all stuff little girls love. Fun.
David Sparrow's a new senior editor for Men's Journal.
Cathy Smith is the new marketing director for Hearst's Country Living and Jennifer Deans was promoted to NY manager.
Gillespie, the marketing communications agency in Lawrenceville, N.J., named Edward Bahnatka management supervisor.
Tardy on this one, but nice to see Mike Kelly moving up from ad director to publisher at Entertainment Weekly, reporting to President Michael Klingensmith. A hot book, EW circulation is guaranteed at 1.225 million. Kelly got news of his promotion at Big Sky, Mont., during the sales meet.