BRADY'S BUNCH

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Sunday newspaper price war about to erupt in the vast NY market? Rupert Murdoch's New York Post launched a Sunday edition yesterday at 50 cents. The New York Times on Sundays costs two and a half bucks. The no-frills Post (no television guide, magazine or comics) is headed by Editor Ken Chandler and Publisher Marty Singerman, a circulation expert. When Rupert slashed the newsstand price of his London papers it threw Fleet Street into a tizzy. Can it happen here? Stay tuned.

Love the monk sworn to silence in the Pizza Hut spot.

Sunset got its man. He's new Ad Director Chris Kevorkian, 38. He'd been national sales manager for Good House and before that with BBDO and Y&R. Tony Glaves says Chris will work out of NYC.

Nora McAniff of People isn't singing the ad page blues. Through April they're up 21% over last year.

Effective today Ad Age's Greg Bauer is the new national sales manager for Interactive Media Sales, a division of L.A.-based Interactive Marketing Inc. He says sales HQ will be in Manhattan's Graybar Building with a new office opening in Chicago (they have an L.A. sales office).

In Dallas, David Mullen, president and partner of the Marketing Continuum, said he's acquired ownership of the promotional marketing agency from Roberta Merkel (its founder) and Odell Scott.

Fitness magazine, under new Editor Sally Lee, is up 38% in ad pages for the first half year over the '95 first half.

Carl Portale hired from WWD as new fashion manager for both Elle and Mirabella Illeana Hoffman.

Wechsler & Partners, a NY-based marketing communications firm, promoted Bruce Thorpe to VP-business development.

A new concept in dining-entertainment is getting lots of ink in media-obsessed Manhattan. It's the Screening Room, a 130-seat cinema and 140-seat bar/restaurant downtown on Varick Street in Tribeca. Principals are Henry Hershowitz and Steven Kantor; the films are avant garde & classic; the food they say is haute cuisine.

New idea from American Business Press, awards for "creative excellence in business advertising." Entry deadline for these first-ever honors is June 1. Any single print ad or campaign from the first of last year through March first of this year is eligible. Further info, call ABP at 212-661-6360 or write them at 675 Third Ave., New York, NY 10017.

Michael Korda never (well, rarely) rests. He's just done a profile of Graham Greene for The New Yorker.

SatelliteDIRECT magazine (that's their logo style) opened an L.A. bureau headed by ex-USA Today entertainment writer Donna Gable.

American Heritage's April travel issue (all about such splendors as QE2 and the Grand Canyon) is the biggest single issue in the book's history, with 89 ad pages. And the May/June issue will be up almost 45% in ad pages over '95.

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