BRADY'S BUNCH

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It's house-to-house combat! Look for colorful and quite ferocious hostilities to break out this summer among the shelter magazines when Conde Nast unleashes its born-again House & Garden and Hearst's House Beautiful hits back with a celebration of 100 years of publication. I had lunch at "21" with HB's new publisher, Jeff Burch, of whom I asked, "And is the new House & Garden going to be a big factor this fall?" Said Jeff (and this was back in snowy January), "It's a big factor already." H&G Publisher David Carey and Editor Dominique Browning recently sent me some of the actual story boards, "created to show to Mr. Newhouse, Steven Florio and James Truman." And this for a mag still "under wraps." On sale date is Aug. 13, closing date June 20, and initial rate base 400,000. Conde Nast is calling this "the most anticipated launch of 1996" and Carey's saying advertisers are responding "very well." Meanwhile, Burch recruited Kitty Mountain as associate publisher/marketing director to ramrod the HB centennial, which kicks off March 13 in L.A. when the Pacific Design Center salutes Editor Lou Gropp and the magazine. You can also expect lots of Frank Lloyd Wright promotion since the great man was an early House Beautiful contributor. Chrysler is the corporate sponsor on the Wright stuff.

Big doings Thursday, March 28, at the annual Neal Awards sponsored by the country's leading business publications of the ABP. Featured speaker, former White House press secretary Marlin Fitzwater. It's at the Millennium Broadway Hotel in Manhattan and we'll be there.

Publisher Jeff Ward reports Cooking Light magazine is starting the year in great shape, with first quarter ad pages up 10%, 170 pages this year to 155 last. Doug Crichton's the editor.

That very clever fellow Marvin Shanken named a new prez for his communications company, Robert Beleson. He'd been with Playboy Enterprises and earlier worked at Ogilvy, at General Foods and for Remy Martin Amerique. A votre sante!

Have breakfast at the Harvard Club in Manhattan Wednesday, March 20, where Working Mother mag hosts a face-off between top Wall Street pros like Mickey Siebert and Michael Metz against gifted amateurs the "Beardstown Ladies." They'll talk (argue?) about "growing your nest egg."

Lauren Hutton and Cynthia Rowley chair the Sunday Night Supper (March 31) event in which 150 NY restaurants donate chunks of their proceeds to "God's Love We Deliver," the marvelous charity that delivers hot meals year round to homebound folks with AIDS.

At Bon Appetit they promoted Carolyn Kremins to ad director.

John Fairchild retiring to Fla.? Or just cosying up to Disney? John's made three or four inspection tours of an exceedingly posh new private community put up by Holt, Renfrew of Canada at Windsor, Fla., on the Indian River an hour or less from Orlando and his new Disney owners.

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