BRADY'S BUNCH

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The primary campaign is sure going to miss that engaging rascal Phil ("smile-a-minute") Gramm.

As the Iowa caucus and New Hampshire primary were heating up, CBS Evening News was promoting itself as "the most experienced" outfit covering the campaign. Then, in an accompanying graphic, they spelled Pat Buchanan as "Buchannan."

AP correspondent Terry Anderson, for seven years a hostage in the Middle East, is now on radio with a weekly show over WVOX in New York's suburban Westchester County. He's got a call-in format and discusses public issues with callers and notables.

Buzz, the L.A. mag, intros a new travel feature in May with "Buzz Off," put together by travel editors Richard Allerman and Jane Lasky.

Big doings tonight at this hot new restaurant Circo in Manhattan when David Pecker of Hachette Filipacchi hosts a book party for Fran Drescher's "Enter Whining." Like the title.

Aloysius Butler & Clark, the Wilmington, Del., ad agency, named Darelle Riabov account supervisor.

The Post Collection, a memorabilia marketing outfit in Ramsey, N.J., offers for a trifling 40 bucks a glossy photo of Babe Ruth and Ted Williams together with Ted lighting the Babe's seegar. Only thing that makes me wary is that Ted, who was a Marine, is wearing what looks like a U.S. Navy cap.

While Bob Guccione's empire seems to be struggling, Christie Hefner reports Playboy Enterprises, for the quarter ended Dec. 31, was up 14% in net income and 11% in revenues over the period a year earlier. Publishing business, including that of Playboy magazine itself, was off.

The Sunday magazine of The New York Times began life Sept. 6, 1896, and so will mark its 100th anniversary this year. Among planned editorial events, an April 14 retrospective of the 100 years, a June 9 issue of photos and a Sept. 29 "look ahead" to the next millennium.

A Ted Turner sighting looms in Manhattan April 3 when Ted is due to address a direct-to-home business forum at the Marriott Marquis Hotel off Times Square. He's the opening speaker at 9 a.m.

The redesign of Tennis, a New York Times Co. mag, is now complete and Pete Sampras is on board its edit staff. Is the new look working? Ad pages are up 25% in the February issue as compared to the month last year.

Does anyone have a more nervous laugh than Letterman? As when he announced he was backing the Bobby Rahal auto racing team. Dave, come back to us.

Kimberly Greer joined Business Week as VP-strategic planning and brand development from the Los Angeles Times, where she was director of marketing services. Starts in today.

John Jay, one of the country's top creative directors (for Wieden & Kennedy), spoke Wednesday at the Art Directors Club in NYC, talking of the synergy between design and advertising.

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