In the patents column of The New York Times, always a favorite read, Teresa Riordan reports a patent has been issued for "floss for the toes." A three-foot rope attached to a suction cup at the bottom of the tub can be used to floss between the toes. You just tug and the device cleans out all the gunk and fungi. It is news items like this which encourage me to go on.
Janice Grossman, group publisher, writes that Seventeen mag claims its market share rose from 39% to 49% in the first half of this year as compared to 1994 and "is the only teen magazine that is up in ad pages for that period (plus 7.6%)." And they've promoted Tova Bonem from merchandising director to fashion/retail director, a move Janice says is unusual in the biz.
Also crowing, Anne Sutherland Fuchs of Hearst Magazines. Over lunch at the 21 Club Anne said since its relaunch in September of '92, circulation of Harper's Bazaar has risen from just over 700,000 to 752,000 at the end of 1994 and that consequently they're increasing the rate base to a guaranteed three-quarters of a million. She says Liz Tilberis, the editor, is in fine form.
The Advertising Club of New York elected Ron Fierman of Walker Baker & Fiore as its new president, succeeding Susan Russo of Hearst.
Latest news from John Doman, the former TBWA exec VP turned professional actor: He landed guest roles in two TV dramatic series and on the big screen can be seen in the new "Die Hard" flick, the BBC's "Stonewall" and Miramax's "The Journey of August King," all 1995 releases. He quit the agency four years ago and, perhaps surprising even himself, has been paying the bills ever since.
Clear your dance card for July 1-4 when, in Ankeny, Iowa, Successful Farming magazine will run an expo of antique tractors and other farm machinery. Admission is five bucks and don't miss it!
Baby Talk, the Time Inc. mag of its Parenting Group, and Sears team up in a nationwide 700-store promotion and sweepstakes.
Talk about chutzpah! HarperCollins publishes a new book titled "Desert Warrior," by His Royal Highness General Khaled Bin Sultan, all about the Persian Gulf War. The ad I saw read in part: "He [the Saudi prince who wrote the book] held together a coalition of forces from 37 nations to help defeat Saddam Hussein, liberate Kuwait, and defend his nation .*.*. blah blah blah." No mention of U.S. forces anywhere in the promo. Does General Schwarzkopf know how much he owes His Royal Highness?
MFS Communications in Omaha, which recently broke a big new ad campaign, distributed belt & suspender sets to 100 customers as a metaphor for backup security. Cadwell Davis Partners in N.Y. created the $5 million ad campaign and the accompanying promotion.
Giles Communications, Mount Kisco, N.Y., named Christine Hausman as group manager of the PR firm.
Not happy these days is Seymour Gerber of Fort Lauderdale who writes to inform me, "my publishing career has come to an abrupt ending." The great Seymour created Halsey Publishing Co. with Hal Winter in 1969, after owning a South Florida ad agency. For the past 16 years Halsey published Delta's Sky magazine and very nicely, too, taking it from $3 million in billing to $15 million. Says Gerber, "the powers that be" have signed up with another publisher and he's steamed Delta wouldn't let him include a "publisher's farewell" column in the June issue of Sky, his last.
Much happier, Deborah Kenny, just promoted to VP-advertising and marketing for the magazine The Jerusalem Report. Charles Bronfman is one of the four investors who founded the slick mag in 1990.
The Weather Channel, Atlanta, is releasing its first-ever 90-minute special to celebrate the 50th anniversary of the end of World War II, a documentary on the weather's impact on Allied Forces as they fought through Europe and across the Pacific. It airs Sunday, June 25.
A.H. Rosenfeld sends along a hockey story by Joe LaPointe in The New York Times in which Joe reported of a visiting coach, "He road the team bus."
You know, if Mr. Bronfman played his cards right, he could probably get me for half of what Ovitz wanted.