BRADY'S BUNCH

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A reliable source in The Gulf sends along a clipping from the local Arab News to the effect that, "For the first time a beauty contest for camels is being held in Saudi Arabia where Miss Camel of the Kingdom is to be chosen." There were 1,900 entrants and a prize of half a million bucks was at stake. I shudder to think just what Don Imus may do with this information.

Gary Mirkin bailed out on Business Week to become N.Y. sales director for Inc. magazine.

Tote that hoe! Lift that rake! Home Mechanix in its May issue announces its annual "yardscaping contest." Get the old yard in shape, snap a photo, send it in and you might win a prize worth over four grand in trimmers, mowers, Zoysia grass and stuff.

Onward & upward for Carl Portale, just named group publisher/senior VP of Elle Publishing, says David J. Pecker of Hachette Filipacchi. Not quite a year ago Carl was being bounced as publisher of rival Harper's Bazaar.

Peter King Hunsinger of Gourmet is bragging about the big names writing for the magazine's May issue: Paul Theroux, George Plimpton, Joe Namath, Alex Witchel, Lee Bailey (the food writer, not O.J.'s lawyer) and my pal Mary Randolph Carter.

If you're a fan of great fashion sketching don't miss the one-man show of Joe Eula's work now on (through May 10) at Stubbs Books and Prints on East 70th Street in Manhattan. Joe worked for the Herald Tribune and Eugenia Sheppard for years covering the Paris and Italian collections and the New York fashion scene. He's 70 years old now but still sketching away.

No jail time for Darryl Strawberry? He'll be laughing all the way to the next trading card show.

I guess we're all pretty upset Mr. Kerkorian isn't going to win control of Chrysler.

Big move for Bob Hanna, who'd been GM of Field & Stream and Outdoor Life and who now becomes eastern ad manager for the Los Angeles Times, all three being Times Mirror properties. In his new role Bob will be NYC-based but responsible for the city plus Miami, Chicago and Dallas.

Dumb of me. I mentioned the big Fortune 500 issue as being all about the richest folks when of course it's the biggest corporations.

Susannah Pask reports that her Bridal Guide year-to-date is up 22% in pages over the period last year and 34% ahead in dollars. They just closed the July/August issue.

Great letter to the ed. from Norman Snider in Largo, Fla., in the form of a Price cartoon reproduced from The New Yorker showing a cigar-smoking rummy slouched against a bar while one barkeep says to another, "Brady's never been the same since they tampered with Ross' little magazine." Touche! Snider.

Kamer/Singer & Associates, a San Francisco PR agency, won the top award from the Public Relations Society of America for its educational video about nuclear waste dumping for the state of Nevada.

Nora Bohan of the sports/leisure magazines arm of The New York Times Co. reports their claim that Golf Digest mag is the first golf publication with a readership topping 6 million. Their MRI for Spring says the magazine reaches 6.3 million adults.

Michael Lind joined The New Republic as senior editor. He's been a frequent contributor and recently in the New York Review of Books caused some excitement with his slam of a Pat Robertson best seller.

Black Enterprise, a magazine with a rate base of 265,000 (up 35,000 in four years) is launching its first ad campaign in 25 years of publishing. Good for them and the ad guys might add, "and about time!"

Dana L. Fields reports that for the first half of '95, ad pages at US magazine were up 14% (35 pages) over the year before's first half. Automotive and food were the big gainers, she says.

Mark your dance card for next Monday (May 15) when the Ad Club of New York has Tina Brown of The New Yorker as its "for members only" speaker. They promise she'll answer questions, too. It's at the Union League Club on Park Avenue from 6 to 8 and tix cost $45 (which includes cocktails and canapes).

Dick Barthelmes informs me Travel & Leisure will in the second half be delivering a circulation bonus of 80,000 copies above its 900,000 rate base. A million next?

Billings Fuess, a 36-year veteran of the Mad Ave agency wars and today now heading his own little shop in Summit, N.J., was inducted into the advertising Hall of Fame at the U. of North Carolina. He's a 1948 grad from the J School.

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