BRADY'S BUNCH

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Cheer up. Ma Gingrich might be your mom and not Newty's.

During this month's New York Boat Show, Jessica Cates reported in from Boating magazine that ad pages rose last year by 11% and that this year's first issue (January) is 19% ahead of a year earlier.

CMP Publications in Manhasset, N.Y., named Thomas J. Wilson associate publisher of their NetGuide cyberspace mag.

Kiplinger's Personal Finance Magazine broke a new trade ad campaign crafted by the Hamilton-Sternglass agency. It'll run throughout the year. There's also a new TV and radio campaign form W.B. Doner & Co., Baltimore.

I expect the Rhodes Scholarship folks are all pretty upset that Heisman Trophy winner Rashaan Salaam of Colorado is dropping out of school to turn pro a year early.

Mademoiselle has a new promotion art director, Gwynne Truglio, replacing Wendy Mure who moved to Details.

Boston magazine named Robert Pavone its ad director. He'd been in charge of sales and marketing for Sheaff Dorman Purins and was previously with Lotus Publishing.

Dining together at Elaine's in Manhattan, Tammy Grimes and Betsy Von Furstenberg.

TV Guide and the Museum of Television & Radio will team up to present a Jan. 25 seminar on television and the courts. Steven Brill of Court TV, Jack Ford of "NBC Nightly News," Catherine Crier of ABC News, Barry Golson of TV Guide are slated to be among the panelists.

Roger Black is redoing the look of Crain's New York Business as the weekly enters its second decade.

Prevention will have allergies on its mind in May when it devotes a big chunk of the issue to allergy relief in an advertorial.

The annual Direct Marketing Association's circulation day (sic) for 1995 is (are?) Jan. 30-31 at the Sheraton New York.

Details has a new ad director. She's Susan Cappa, formerly of Vibe, the Time Inc. book. This is a return to Conde Nast where Susan previously sold ads for HG.

Seventeen is off to a sprightly start for '95. The February issue is up 17% or nearly 10 pages over the issue a year ago, says Janice Grossman.

Also starting fast, Gourmet, where Peter King Hunsinger reports they were up 23 pages in January and 20 pages in February against the 1994 figures. The mag also promoted Jim Taylor to spirits and tabletop manager.

The Murdoch mag folks are apparently pretty pleased with TV Guide's performance. With ad pages through November up 13% over the year before and revenues $58 million ahead, they promoted Publisher Mary Berner to senior VP.

Hearst Magazines note there's some confusion on the 1995 frequency of Marie Claire, their latest magazine. They'll do five issues this calendar year with cover dates of March, May, July, September and November.

Travel & Leisure passed around some goodies. Douglas N. Roeder was promoted to VP-associate publisher and Alan Berman and David L. Hazard both to ad directors.

Columnist Jim Hoagland does an eloquent essay (I read it in the New York Post) on how parents ought to read to their kids, especially from such classics as "Huckleberry Finn." He then spoils his thesis by referring to Huck's father as "Pa." All the way through, it's "Pap."

Playboy's VP for PR, Cindy Rakowitz, relocated her operation from New York to the company's HQ in Beverly Hills.

Myrna Blyth's reintroducing that great feature, "How America Lives," in the February issue of Ladies' Home Journal.

Classy stuff, USAir Magazine, a custom publication from The New York Times Co., has a piece by John Updike.

GreatThe IBM commercial with the two old Frenchmen parlezing about lasers.

Any television world with Tom Snyder in it doing a talk show has got to be a better place. Welcome Chuck Grodin, to Roger Ailes-land. People go on and on about Grodin in "Beethoven." Catch his hilarious take in "Heaven Can Wait."

But can we wait for August? When Hyperion will publish Sen. D'Amato's long-awaited book about himself.

Nice to hear as the voice-over on current McDonald's commercials the familiar nasal tones of the great Arnold Stang.

Did you notice during the NFL playoffs that the biblical zealot brandishing the John 3:3 sign is getting his end zone tickets again?

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