BRADY'S BUNCH

By Published on .

How's Martha Stewart doing? Well, can't speak for Martha herself but Martha Stewart Living is pretty sprightly with PIB reporting through the first five months of 1995 the mag's ad pages are up 97% over the same period in '94 and ad revenues are 150% ahead.

Ran into John B. Caldwell Jr. at Wollensky's Grill in Manhattan where Mr. Caldwell informed me the correct title of his new company (I'd gotten it wrong) was Custom Communications Partners. They're at 885 Third Ave. and have a Boston office on Newbury Street.

Schieffelin & Somerset, distributors of some fine drinking stuff, are sponsoring a forum Sept. 6 to 9 out in Sedona, Ariz., to discuss new age, cutting edge trends. A number of journalists have been invited to listen to Faith Popcorn, Josephina the Spiritualist and experts on food, drink, home design, shopping and the therapeutic use of essential oils.

Publisher Linda Vaughan says Soap Opera Digest enjoyed a splendid first half with ad pages 11% ahead and revenues up 20% compared to the '94 first half. She says prescription drugs were the big growth category.

Landmark Communications in Norfolk promoted Kevin D. Senie to president and CEO of Travel Channel Networks.

Clear your dance cards for Saturday, Oct. 28, when Keene, N.H., holds its annual Pumpkin Festival. They describe it as "a 21-goose bump affair" that will be featured in next year's "Guinness Book of Records" with more than 10,000 lighted jack-o-lanterns.

Spin named a new publicity manager, Katherine Yeske. Her PR background is in music and the record biz and at the magazine she'll work in tandem with outside PR counsel Howard Rubenstein Associates.

Stephanie Citron, the ad director, sends along a first issue of American Style, a new consumer magazine (quarterly) supported by arts & crafts galleries and available only through galleries, museum bookshops, quality bookstores and the like. Wendy Rosen is publisher and Laura W. Rosen the editor and their offices are at 3000 Chestnut St., Baltimore 21211. Handsome start-up.

Jesse W. Iverson, longtime exec at The New York Times magazine group, is now senior VP-group publisher for Bauer Publishing U.S. Among their titles, First for Women, Woman's World and Soap Opera Update. Jesse reports ad pages for the group are up 9% for this year's first half over last year's.

Meredith Corp. is making more news, promoting Joe Lagani to publishing director of two of their mags, Country Home and Country Home Country Gardens. He's been publisher of both books and continues as such but now also takes on editorial responsibilities.

Todd Ant, a sportscaster for WCBS-AM radio in NY, referred to a Met minor league pitcher just promoted to the big club, as about to make "his first pro start." The minor leagues, someone might inform Todd, are also professional in nature, though less highly paid.

Nice plug for Chris Meigher's new magazine babies in a Wall Street Journal survey of who's hot in the biz. And who's not. The Journal also hailed Entertainment Weekly and this new JFK-Hachette Filipacchi political mag, George.

Longtime top covergirl and later fashion editor of Harper's Bazaar and a founder of Frances Lear's now defunct mag, China Machado opened The Country Bazaar Galleries on Montauk Highway in Watermill, Southampton, NY. Designer Michael Vollbracht and the great fashion photographer Hiro are the first two artists shown by the new gallery.

Fox Associates, the big publishers' rep company headquartered in Chicago, elevated Carey Hull to group senior VP.

A new subscription service manager for Men's Health, the Rodale book? She's Patti Shelton.

Barbara O'Dair of Us magazine, who's been keeping things afloat as acting editor, was promoted to editor. And rightly so!

Hearst Magazines named three new VPs: Michael Henry, Brian Beaudry and Robert Goldstein.

Lou Hammond, the NY PR whiz, says her agency just marked its 10th anniversary with first half biz up 20% over the period a year ago. New clients include Black & Decker Household Products and Howard Miller, the big clock maker.

Darn, my copy of the Fred Imus mail order catalog didn't arrive yet. Fred is radio icon Don Imus' rich brother.

In this article:
Most Popular