BRADY'S BUNCH

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Year off to a lousy start? Cheer up. You might be working alongside Buddy Ryan.

Who's the model in the current batch of Panasonic wet-dry razor commercials? The ones in the shower. She's a honey.

My favorite Reuters dispatch this year so far from Buenos Aires: "A 660-pound man died yesterday five days after eating a whole piglet, doctors said." The 32-year-old gentleman, Alfredo Rosales, blamed his voracious appetite on depression over losing his job. Reuters concluded its fine dispatch: "The size of the piglet was not known."

Newly anointed ad director at Prevention magazine. He is Stephen Giannetti and he'd been with the Reader's Digest company working on their specialty books.

Magnificent stuff, this serialization in The Atlantic Monthly of the memoirs of Conor Cruise O'Brien that began in the current, January, number. Why is it the Brits and Irish do this sort of writing so much better than we?

And why am I not surprised to read an AP report in The New York Times that criminals are moving in and "Exorbitant management fees are robbing Indian casinos of millions"?

Mike Jablons chides me (and rightly so!) for confusing Palm Beach and Palm Springs in a recent Bunch. Mea culpa.

Kent Sednaoui joined Gallagher Group Inc. in Manhattan as VP-management supervisor on the regional Ford Dealer Association account. For six years he was at McCaffrey & McCall Partners on the Mercedes-Benz business.

Maybe you missed it over the holidays but the ad biz lost one of the great old pros, Donald A. Weadon, former associate sales director of Life magazine, who died at his son's home in Virginia of cancer at age 75. He graduated from Cornell in 1940 and spent the War fighting in the South Pacific, emerging as a light colonel, and went to work at Life in 1948, staying there for 31 years.

Peter Hunsinger says the year began pretty well at Gourmet where the February issue is up seven ad pages plus.

Movieline named Steve Levitt associate publisher in charge of the New York sales office. He'd been ad director of Sassy.

Bagir International, the big Israeli menswear manufacturer, now has its first U.S. agency, Cadwell Davis Partners in New York.

From Toronto comes word that Marketing & Research Counselors of Canada (they're in business-to-business marketing and allied fields) named Dan Kirkland VP-client services. He'd been with Thompson Lightstone & Co. and before that, with Xerox Canada.

Wednesday at the 21 Club in Manhattan The Radio Creative Fund launches its 1994 Radio-Mercury Awards event.

And big doings Thursday when Travel & Leisure magazine puts on a posh cocktail party at the new Barney's store on Madison Avenue in Manhattan.

Don Dwight of Dwight Partners in Lyme, N.H., corrects me, gently, for my reference to a million dead in the Civil War. He says 346,511 were killed and 281,881 wounded. But, as Don notes, "they're all dead now." Along these lines, I note that finest of all Civil War works of fiction, "The Killer Angels," is now back on the best seller lists and climbing. There is still hope for literacy.

June Golden points out that at the recent Community Action Network Media Awards given out annually, Family Circle was the only magazine to win three, including one shared with Good Housekeeping in their joint campaign to protect kids from lead poisoning.

American Way, the American Airlines mag, has two new contributing editors, Lee Green and Marion Winik. Green's a top magazine writer and Ms. Winik is on National Public Radio.

Playbill made news over the holidays. Philip Birsh became publisher with his dad, Arthur T. Birsh, remaining president. Judy Samuelson became editor.

Jim Powers of USA Weekend, ever the optimist, sent out with his greeting cards a 1994 application for tickets to Red Sox games.

Marty Appel, one of the crack publicists in the biz, says he's casting about for new challenges. In other words, he's looking for a job. The reason? Well, Marty had two big clients, the Major League Baseball labor negotiator, Dick Ravitch, and those negotiations have been put on hold for a year. And his other significant client, Doris Duke, died. Marty previously repped the Atlanta Committee for the Olympic Games, and successfully so. He's at 1 Homer Ave. (nice touch, that) in Larchmont, N.Y.

By James Brady

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