Brand building proves tough for online pubs

Published on .

While high-tech publishers have succeeded in building highly recognizable online brands, broader general-interest brands are still trying to gain a foothold.

CNET, ZDNet and TechWeb have become household names on the Web, while Pathfinder, HomeArts and Phys languish in the shadows of their own well-known, offline brand parents.

For more on this story, see INTERACTIVE

Copyright April 1998, Crain Communications Inc.

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