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Published on .

This is the week Cal Ripken Jr. becomes Major League Baseball's new iron man, eclipsing Lou Gehrig's record of 2,130 consecutive games played.

But the way General Motors Corp. sees it, "Like a rock" suits him as well, and has hired the Baltimore Orioles shortstop as a spokesman for its trucks division. Also, Nike plans a tribute ad during the record-breaking game, and General Mills will put Mr. Ripken on Wheaties boxes.

Details on Page 4

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