BRAND SCORECARD (PART 2/3)

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RankDollar sales to date Market share

'95 '94 Brand 1995 % chg 1995 1994

Modified milk

1 1 Similac $938.6 6.3 36.6 37.1

2 2 Enfamil 474.0 22.3 18.5 16.3

3 3 Isomil 383.2 9.1 14.9 14.8

4 4 SMA 185.4 -14.3 7.2 9.1

5 5 Prosobee 160.9 16.0 6.3 5.8

6 6 Nursoy 85.7 -10.4 3.3 4.0

7 7 Good Start 79.5 6.8 3.1 3.1

8 8 Gerber 60.6 -16.8 2.4 3.1

9 9 Carnation Follow-Up 57.2 -1.5 2.2 2.4

10 10 Nutramigen 52.7 11.9 2.1 2.0

Total modified milk 2,565.8 7.8 100.0 100.0

Dollars are in millions for 52 weeks ended Jan. 14, 1995.

Baby cereal & biscuits

1 1 Gerber $102.7 -0.6 76.9 80.4

2 2 Beechnut 16.2 53.6 12.1 8.2

3 3 Heinz 9.0 -8.0 6.8 7.6

4 4 Nabisco National Arrowroot 4.8 17.7 3.6 3.2

5 5 Earth's Best 0.3 20.3 0.3 0.2

6 6 Healthy Times 0.2 -8.0 0.2 0.2

7 8 Growing Healthy 0.1 280.3 0.1 0.0

8 7 Familia 0.1 -20.1 0.1 0.1

9 12 private labels 0.1 NA NA 0.0

10 10 Gilda 0.0 28.6 NA NA

Total baby cereal & biscuits 133.6 4.0 100.0 100.0

Dollars are in millions for 52 weeks ended Jan. 14, 1995. 0.0 represents rounded to the first decimal point.

Baby bottles & nipples

1 1 Playtex $58.4 1.4 32.9 34.5

2 2 Evenflo 36.7 -9.4 20.6 24.2

3 3 Gerber 31.4 19.3 17.7 15.8

4 37 Johnson's Baby Healthflow 9.6 NA 5.4 NA

5 5 Nuk 7.6 6.8 4.3 4.3

6 4 Munchkin 5.5 -42.9 3.1 5.8

7 6 Cherubs 5.1 -1.1 2.9 3.1

8 8 private labels 4.6 29.1 2.6 2.1

9 7 Luv N' Care 4.3 18.0 2.4 2.2

10 10 Fresh 'N Easy 3.8 69.2 2.1 1.3

Total baby bottles & nipples 177.7 6.3 100.0 100.0

Dollars are in millions for 52 weeks ended Jan. 14, 1995.

Baby accessories

1 1 Fisher-Price $34.8 9.6 12.5 11.9

2 2 Gerry 28.3 -2.2 10.2 10.9

3 5 Safety 1st 22.0 8.0 7.9 7.6

4 4 The First Years 21.6 1.4 7.8 8.0

5 3 Evenflo 17.9 -29.0 6.5 9.5

6 131Genie 16.3 NA 5.9 NA

7 9 Sassy 15.4 63.7 5.6 3.5

8 7 Gerber 13.9 28.6 5.0 4.1

9 6 Nuk 11.9 4.6 4.3 4.3

10 47 private labels 5.9 1646.0 2.1 0.1

Total baby accessories 277.5 4.2 100.0 100.0

Dollars are in millions for 52 weeks ended Jan. 14, 1995.

Baby powder

1 1 Johnson & Johnson $48.0 -2.7 55.8 59.2

2 2 private labels 17.3 9.7 20.2 19.0

3 3 Caldesene 5.0 -4.9 5.9 6.4

4 5 Gold Bond Baby 4.5 18.2 5.3 4.6

5 4 Diaparene 3.9 -2.6 4.5 4.7

6 32 Suave Baby Care 2.6 NA 3.0 NA

7 7 Swan 1.7 13.2 2.0 1.8

8 6 Baby Magic 1.2 -50.0 1.4 2.8

9 33 Desitin 0.7 NA 0.8 NA

10 9 Vi-Jon 0.2 4.1 0.3 0.3

Total baby powder 86.0 3.2 100.0 100.0

Dollars are in millions for 52 weeks ended Jan. 14, 1995.

Baby care-oils

1 2 private labels $21.1 3.2 38.1 37.2

2 1 Johnson & Johnson 20.2 -5.9 36.5 39.1

3 3 Baby Magic 10.2 -2.9 18.5 19.2

4 4 Soft N Silky 1.5 26.9 2.7 2.1

5 33 Suave Baby Care 1.3 NA 2.3 NA

6 10 Good Sense 0.2 127.6 0.3 0.1

7 6 Lander 0.2 -26.4 0.3 0.4

8 7 Generic 0.1 3.6 0.2 0.2

9 11 Tana Essentials 0.1 74.8 0.2 0.1

10 32 Perfect Purity 0.1 NA 0.2 NA

Total baby oils 55.3 0.8 100.0 100.0

Dollars are in millions for 52 weeks ended Jan. 14, 1995.

Baby care-ointments

1 1 Desitin $27.6 3.8 42.8 45.9

2 2 White A & D 16.2 9.6 25.2 25.6

3 3 Balmex 5.5 15.4 8.5 8.2

4 4 Johnson & Johnson 3.9 -9.7 6.0 7.5

5 8 Daily Care 3.8 618.2 5.8 0.9

6 6 private labels 2.8 35.6 4.4 3.6

7 7 Diaparene 1.8 31.1 2.8 2.3

8 5 Dyprotex 1.7 -17.0 2.7 3.6

9 9 Diaper Guard 0.3 -17.0 0.5 0.7

10 10 Caldesene 0.3 -3.5 0.4 0.5

Total baby ointments 64.4 11.4 100.0 100.0

Dollars are in millions for 52 weeks ended Jan. 14, 1995.

Baby bath products

1 1 Baby Magic $27.5 7.3 61.8 63.8

2 2 Johnson & Johnson 14.2 14.0 NANA

3 12 Suave Baby Care 1.6 NA 3.5 NA

4 4 private labels 1.2 70.3 2.6 1.7

5 3 Fisher-Price 0.1 -95.4 0.1 3.2

6 5 Carter's 0.0 -77.3 0.0 0.2

7 6 Baby Care 0.0 -88.0 0.0 0.1

8 7 Lander 0.0 -78.7 0.0 0.0

9 11 Happy Baby 0.0 46.6 0.0 0.0

10 9 Para Mi Bebe 0.0 -65.4 0.0 0.0

Total baby bath products 44.5 10.7 100.0 100.0

Dollars are in millions for 52 weeks ended Jan. 14, 1995.

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