BRAND SCORECARD

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24

RankDollar sales to date Market share

'95 '94 Brand 1995 % chg 1995 1994

Shampoos

1 2 Pantene $183.9 28.0 12.7 10.6

2 1 Pert Plus 144.0 -0.4 9.9 10.6

3 3 Head & Shoulders 120.0 2.7 8.3 8.6

4 4 Suave 112.0 10.8 7.7 7.4

5 7 Finesse 56.2 12.1 3.9 3.7

6 8 Salon Selectives 55.9 12.9 3.9 3.6

7 5 White Rain 55.8 6.1 3.9 3.9

8 6 Neutrogena 54.8 7.1 3.8 3.8

9 9 Vidal Sassoon 44.4 2.0 3.1 3.2

10 10 Johnson's 44.2 2.7 3.0 3.2

Total shampoos 1,449.8 6.7 100.0 100.0

Dollars are in millions for 52 weeks ended March 4, 1995. Market share rounded to nearest decimal point.

Rinses & conditioners

1 1 Pantene $86.5 32.7 13.3 10.9

2 2 Suave 59.7 10.2 9.2 9.0

3 5 Alberto 44.4 18.8 6.8 6.2

4 3 Salon Selectives 43.2 0.7 6.7 7.1

5 4 Finesse 42.7 7.7 6.6 6.6

6 7 L'Oreal 32.3 26.5 5.0 4.3

7 8 Revlon 28.3 18.6 4.4 4.0

8 9 Infusium 23 27.6 25.6 4.3 3.7

9 6 White Rain 27.4 3.4 4.2 4.4

10 10 Vidal Sassoon 22.8 15.2 3.5 3.3

Total rinses & conditioners648.5 8.2 100.0 100.0

Dollars are in millions for 52 weeks ended March 4, 1995. Market share rounded to nearest decimal point.

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