BRAND SCORECARD

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RankDollar sales to date Market share

'95 '94 Brand 1995 % chg 1995 1994

Women's hair spray

1 1 Rave $78.7 0.2 17.2 16.9

2 2 Aqua Net 56.3 -13.8 12.3 14.0

3 4 White Rain 39.7 9.5 8.7 7.8

4 3 Suave 39.1 1.7 8.5 8.3

5 5 Salon Selectives 34.5 0.2 7.5 7.4

6 12 Pantene 22.4 69.2 4.9 2.9

7 6 Finesse 19.5 -3.6 4.3 4.4

8 7 Alberto 19.2 0.9 4.2 4.1

9 8 Alberto Vo5 18.8 2.4 4.1 3.9

10 10 Final Net 13.3 -2.4 2.9 2.9

Total women's hair spray 457.8 -1.6 100.0 100.0

Dollars are in millions for 52 weeks ended March 4, 1995. Market share rounded to nearest decimal point. Rave edged up just 0.2% over last year while sister brand Aqua Net dipped a considerable 13.8%. The overall category is down 1.6%, but Pantene, ranked sixth, is up a whopping 69%, as its No. 1 ranking in shampoos and conditioners spills over to its other hair care products.

Wave setting products

1 1 L'Oreal $49.8 6.8 10.4 9.8

2 2 Aussie 44.2 1.1 9.2 9.2

3 3 Salon Selectives 35.3 -8.6 7.4 8.1

4 4 L.A. Looks 35.2 5.9 7.4 7.0

5 5 Suave 31.7 4.8 6.6 6.4

6 7 Pantene 26.7 32.3 5.6 4.3

7 6 Clairol 21.4 -13.2 4.5 5.2

8 8 Jheri Redding 19.1 1.9 4.0 3.9

9 10 Dep 18.0 10.4 3.8 3.4

10 9 White Rain 17.6 4.5 3.7 3.5

Total wave setting products478.1 0.6 100.0 100.0

Dollars are in millions for 52 weeks ended March 4, 1995. Market share rounded to nearest decimal point. Gels and mousses are up a meager 0.6% with overall sales of $478 million. But Pantene, ranked sixth, jumped a solid 32% over last year with sales of $20 million. Industry experts claim the market has been rather lifeless due to the lack of new products and a crowded category.

Nail polish

1 1 Revlon $52.5 9.0 22.2 20.2

2 2 Sally Hansen 37.2 7.6 15.7 14.5

3 3 L'Oreal 34.6 5.3 14.6 13.7

4 4 Cover Girl 21.1 -13.5 8.9 10.2

5 5 Cutex 18.1 -17.1 7.7 9.1

6 6 Maybelline 17.1 -5.6 7.2 7.6

7 7 Wet 'N' Wild 15.7 14.6 6.6 5.7

8 8 Max Factor 9.3 -2.3 3.9 4.0

9 10 Artmatic 5.2 -13.4 2.2 2.5

10 11 Almay 4.9 -0.2 2.1 2.1

Total nail polish 236.5 -1.1 100.0 100.0

Dollars are in millions for 52 weeks ended March 4, 1995. Market share rounded to nearest decimal point. Nail polish experienced a decline of 1.1% with sales dropping from $239 million to $236 million last year. The huge success in the prestige market of Chanel's new Vamp signals consumers' desire for new colors. Revlon has already produced its own version of Vamp for the mass market.

Home permanents

1 1 Ogilvie $33.2 -2.3 44.9 42.1

2 2 Lilt 9.8 -24.0 13.2 15.9

3 3 Toni 8.4 -11.1 11.4 11.7

4 4 L'Oreal 7.9 -3.2 10.6 10.1

5 6 Pro-Perm 30 3.6 -0.6 4.9 4.5

6 5 Revlon 3.4 -19.7 4.6 5.2

7 7 Goody 2.9 -8.0 4.0 4.0

8 8 Rave 2.5 -13.5 3.4 3.6

9 9 Perm for a Day 0.9 -18.5 1.2 1.4

10 10 Tresemme 0.7 38.3 1.0 0.7

Total home permanents 73.9 -8.4 100.0 100.0

Dollars are in millions for 52 weeks ended March 4, 1995. Market share rounded to nearest decimal point. The curly look is definitely out as evidenced by a 6.4% decline in sales of home permanents. Salon perms are down as well. Again, the "natural look" is the latest fashion trend here. Tresemme, although ranked 10th, saw a large sales increase of 38% in its first year on the retail market.

Manicuring needs

1 1 Revlon $45.1 9.3 17.5 17.6

2 3 Sally Hansen 27.3 33.0 10.6 8.8

3 2 Cosmar 25.5 11.6 9.9 9.7

4 5 Nailene 20.1 24.6 7.8 6.9

5 4 Jonel 19.4 10.1 7.6 7.5

6 6 Fing'Rs 15.1 14.3 5.9 5.7

7 7 La Cross 13.6 11.2 5.3 5.2

8 8 Gem 11.5 4.8 4.5 4.7

9 10 private labels 8.1 -2.1 3.1 3.5

10 13 La Joie 7.0 88.5 2.7 1.6

Total manicuring needs 257.4 9.8 100.0 100.0

Dollars are in millions for 52 weeks ended March 4, 1995. Market share rounded to nearest decimal point. Nailcare accessories have been doing very well with a 9.8% surge in sales over last year. Revlon was the winner with sales of $45 million last year but faces stiff competition from second-place Sally Hansen. The market is expected to grow as competition swells and more new products are introduced.

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