Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Electric utility giant Southern Co. launched a national $20 million branding campaign to establish itself in the increasingly competitive market. Created by Shepardson Stern & Kaminsky, New York, it's the company's first consumer-oriented national campaign, and includes print ads and network and cable TV. The tagline is "Energy to serve your world."
Most Popular
In this article: