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BrandROI to track Net ads

Published on .

WebConnect, Boca Raton, Fla., an Internet advertising placement service, on March 2 will introduce BrandROI, a tracking tool for measuring return on investment of Internet ads, including ads viewed but not clicked on. The announcement will be made at the Direct Marketing Association's net.marketing conference in Los Angeles.

Copyright March 1999, Crain Communications Inc.

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