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First Brands picks up Handi-Wipes, Wash & Dri

Published on .

First Brands said it's buying the $20 million Handi-Wipes and Wash & Dri business from Colgate-Palmolive Co. for an undisclosed price. Spending on both brands was less than $1 million last year. McCann-Erickson Worldwide, New York, is First Brands' agency; Y&R Advertising, New York, works for Colgate.

Copyright July 1998, Crain Communications Inc.

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