×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

First Brands picks up Handi-Wipes, Wash & Dri

Published on .

First Brands said it's buying the $20 million Handi-Wipes and Wash & Dri business from Colgate-Palmolive Co. for an undisclosed price. Spending on both brands was less than $1 million last year. McCann-Erickson Worldwide, New York, is First Brands' agency; Y&R Advertising, New York, works for Colgate.

Copyright July 1998, Crain Communications Inc.

In this article:
Most Popular