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First Brands reviewing $35 mil media account

Published on .

First Brands Corp. is conducting a consolidation and review of its $35 million media account, according to agency executives. The company markets STP, Glad products and Jonny Cat litter. Shops thought to be in the review include roster agencies McCann-Erickson Worldwide and the Media Edge, both New York; Starcom Media Services, Chicago; and non-roster shop J. Walter Thompson USA, New York.

Copyright May 1998, Crain Communications Inc.

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