First Brands Corp. is conducting a consolidation and review of its $35 million media account, according to agency executives. The company markets STP, Glad products and Jonny Cat litter. Shops thought to be in the review include roster agencies McCann-Erickson Worldwide and the Media Edge, both New York; Starcom
Media Services, Chicago; and non-roster shop J. Walter Thompson USA, New York.
Copyright May 1998, Crain Communications Inc.