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Brands, as well as WTO, under attack

Published on .

Multinational U.S.-based marketers became a lightning rod for protesters as the World Trade Organization met last week in Seattle. Masked individuals roamed the downtown shopping area vandalizing, and sometimes looting, the sites of such brand giants as Starbucks, McDonald's, Niketown, The Gap and Old Navy. Painted across the door of one Starbucks store was "We want fair wages," but for many, the cause may have been less noble than pay, child labor or the environment. Some veteran protesters complained that the vandals were young anarchists, and that the more experienced demonstrators actually tried to stop the rampage.
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