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Where brands can go

Published on .

Finding a home for branded content with Telemundo:


Now that Telemundo is producing rather than importing its four daily hours of soap operas, the Spanish-language network is negotiating product-placement opportunities.

Home improvement:

"Asi Se Hace," the first home-improvement show on Spanish-language TV, started this month with product placement by Big Lots. Now Home Depot and Lowe's are interested.

Reality shows:

Telemundo is hawking "Voces de America" ("Voices of America"), a talent search by Gloria Estefan's music-producer husband Emilio, that in 2005 will pit 20 contestants against each other for a record deal.

Create a mini-reality show:

Century 21 followed a young couple through their first home purchase on segments that aired weekly on morning show "De Mananita."

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