Now that Telemundo is producing rather than importing its four daily hours of soap operas, the Spanish-language network is negotiating product-placement opportunities.
"Asi Se Hace," the first home-improvement show on Spanish-language TV, started this month with product placement by Big Lots. Now Home Depot and Lowe's are interested.
Telemundo is hawking "Voces de America" ("Voices of America"), a talent search by Gloria Estefan's music-producer husband Emilio, that in 2005 will pit 20 contestants against each other for a record deal.
Create a mini-reality show:
Century 21 followed a young couple through their first home purchase on segments that aired weekly on morning show "De Mananita."