Messner will devise an integrated ad strategy for the New York-based company, including both online and offline campaigns. Brandwise.com launched last year in response to consumer dissatisfaction with shopping for home products. It offers a wide selection of brands.
The agency, chosen for its understanding of the advantages brandwise.com claims to give online consumers, plans to build the e-commerce business into a "world-class brand," says Messner CEO Ron Berger.
Copyright February 2000, Crain Communications Inc.