American Management Association has begun an integrated marketing campaign to promote its management education seminars and new certificate of achievement program. Communications Plus, New York, which won the association's multimillion-dollar account in October, launched newspaper ads in December and will include direct mail, telemarketing and ads in financial magazines as part of the campaign. Direct-mail pieces targeting people who have taken an American Management Association course in the past 18 months are being mailed this month.
PlasmaNet, a New York-based database marketing company and operator of FreeLotto.com, has presented the second $1 million check to a winner of its online jackpot. The site, which launched in June, allows players to place free bets for the lottery in return for filling out a registration form and clicking on one of three banner ads. The site had more than 4 million unique visitors a week in December, according to PC Data Online. PlasmaNet says hundreds of companies -- including Amazon.com, AT&T Corp., Discover Financial Services` Discover Card, Geico Direct, Staples and United Distillers & Vintners' Smirnoff vodka -- have advertised on the site, targeting their ads to players whose profiles are matched to offline databases to determine interest in a variety of products and services. Companies pay FreeLotto only when a player clicks on one of their ads.