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Branson in review

Published on .

The Branson Lakes Area Chamber of Commerce Convention & Visitors Bureau has put its $2.5 million account up for review. Bozell Worldwide, Minneapolis, had the account for less than two years. Officials of Branson's marketing arm said they are developing a two-year strategic destination marketing plan for Branson, Mo., with Destination Marketing. That plan is designed to give Branson a distinctive identity. Bozell will be invited back into any future review. Branson officials indicated, however, that the account may be moved back in-house.

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