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BRAVO GROUP WINS HISPANIC ACCOUNT FOR LINCOLN MERCURY

Published on .

(May 21, 2001) -- Ford Motor Co.'s Lincoln Mercury division consolidated its Hispanic advertising at Bravo Group, New York.

Bravo, a WPP Group shop that had handled the auto brands in the New York area, pitched against UniWorld Group Inc., New York, which is 49% owned by WPP; Cruz/Kravetz:Ideas, Los Angeles; and Zubi Advertising, Coral Gables, Fla. Billings were not revealed.

UniWorld handled the account in the Miami area, while Cruz/Kravetz oversaw the Los Angeles region. Zubi handles the Ford division's Hispanic account. -- Jean Halliday

Copyright May 2001, Crain Communications Inc.

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