Bravo, a WPP Group shop that had handled the auto brands in the New York area, pitched against UniWorld Group Inc., New York, which is 49% owned by WPP; Cruz/Kravetz:Ideas, Los Angeles; and Zubi Advertising, Coral Gables, Fla. Billings were not revealed.
UniWorld handled the account in the Miami area, while Cruz/Kravetz oversaw the Los Angeles region. Zubi handles the Ford division's Hispanic account. -- Jean Halliday
Copyright May 2001, Crain Communications Inc.