Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Brazelton on P&G site?

Published on .

Procter & Gamble Co.'s new Pampers Web site, developed with D'Arcy Masius Benton & Bowles, New York, will likely feature advice from child pediatrician T. Berry Brazelton when it launches officially later this month. While a P&G spokesman would not comment on a report from a source that the site would use Dr. Brazelton, he has had a longstanding relationship with the company's Pampers & Luvs brands.

Copyright October 1996 Crain Communications Inc.

Most Popular
In this article: