Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Entrepreneur Klibson Jose de Renato Silva and his wife, Maria Costa Knust e Silva, own five TV sets, four radios, a computer, video camera, VCR and microwave. They try not to finance purchases, due to high inflation.

Hao Xiadong and his wife Zheng Xiaolin spend lots of money on typical household appliances and electronics, but the piano is their pride and joy.

Three generations of the Apte family share a tiny apartment in Bombay but hope for a bigger place. Seema Apte, 32, like many modern women worldwide, works outside the home in order to support her family's lifestyle.

Most Popular
In this article: