The Brazilian Senate's Commission of Constitution & Justice approved a bill banning all advertising and sponsorship for tobacco and alcohol, including beer. The bill will next be considered by other congressional bodies. Brazilian marketers spend up to $500 million a year on tobacco and alcohol marketing, and currently operate under a self-regulation system. David Hanger, International Advertising Association world president, said the move, if successful, "may bring similar efforts to introduce censorship in other Latin American countries.''
Copyright June 2000, Crain Communications Inc.