Brazil's Health Ministry appoints three agencies to $40 million business

Published on .

RIO DE JANEIRO--Brazil's Health Ministry has selected three agencies, Master Curitiba, Giovanni FCB Sao Paulo and DM9 DDB Sao Paulo, to share its $40 million business for the next 12 months.

DM9DDB will handle the largest portion, worth $18 million, covering vaccinations and fights against epidemics. Master's $14 million account will cover specific prevention programs, such as AIDS, and Giovanni FCB's $8 million business includes all the institutions connected to the federal health system.

The appointments followed a long pitch that started with 23 agencies and ended with a shortlist including Denison/Opus, Z+G Grey, J. Walter Thompson Co. and Ammirati Puris Lintas.

Over the past year, the Health Ministry has worked with DM9DDB and Ammirati Puris Lintas.

Copyright August 1999, Crain Communications Inc.

In this article:
Most Popular