DM9DDB will handle the largest portion, worth $18 million, covering vaccinations and fights against epidemics. Master's $14 million account will cover specific prevention programs, such as AIDS, and Giovanni FCB's $8 million business includes all the institutions connected to the federal health system.
The appointments followed a long pitch that started with 23 agencies and ended with a shortlist including Denison/Opus, Z+G Grey, J. Walter Thompson Co. and Ammirati Puris Lintas.
Over the past year, the Health Ministry has worked with DM9DDB and Ammirati Puris Lintas.
Copyright August 1999, Crain Communications Inc.