Mr. Dranger's appointment comes at a critical time for Kaiser faced with tough competition after the recent merger between Brahma and Antarctica, which represents a whopping 80% of the beer market.
Kaiser's former marketing head, Cristiano Ramos de Souza, left the company in April.
Mr. Dranger's marketing experience includes stints at Kibon ice-cream company and chocolate manufacturer Lacta.
Kaiser is owned by Coca Cola Co. (10%), and Coca-Cola bottlers and Heineken.
Copyright August 1999, Crain Communications Inc.