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Brazil's TV Globo goes global

Published on .

RIO DE JANEIRO--Brazil's dominant TV network willrepackage its Portuguese-language programs for export underthe banner of Globo TV International. The 24-hour channelwill be distributed by Globosat and will soon be offeredto viewers in Europe and U.S. Details will be announced atthe end of May. The estimated market is five million viewersworldwide.

The programs will most certainly include what is Globo'smost successful product for export in recent years: its soapoperas or telenovelas.

Neither Brazil or Portugal will receive the signal, becausein Portugal Globo already has a deal with local network CICto show Brazilian programs.

Regional advertising, allowing marketers to buy space in specific parts of the world, will not be offered initially butwill be introduced at a later stage.

Copyright May 1999, Crain Communications Inc.

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