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Brazil's Vesper awards account to W/Brasil

Published on .

SAO PAULO - Brazilian telecoms company Vesper has found W/Brasil, Sao Paulo, as a swift replacement for F/Nazca Saatchi & Saatchi, which resigned the Vesper account to work for a Vesper rival, Telemar.

Vesper is the telecoms upstart owned by Bell Canada and U.S. companies Velocom and Qualcomm. The company will operate next year in Sao Paulo and the southeast and northeastern regions of the country.

W/Brasil's brief is to raise awareness of the Vesper brand by the end of the year.

Copyright November 1999, Crain Communications Inc.

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